Empowering Brands Through Strategic Digital Innovation

With over 5 years of experience in digital marketing, I have built a diverse skill set in both media planning and activation, leading successful multi-channel campaigns and programmatic strategies. I’ve had the privilege of working with industry-leading clients like Samsung Electronics, Royal Opera House, Tate Modern & Britain and Mars Inc., driving performance optimization and delivering impactful results across various markets in the UK, Europe, and beyond.

My career started on the activation side as a Biddable Media Executive at AKA UK, where I handled campaign execution for high-profile clients such as Royal Opera House, Tate Modern & Britain, Cameron Mackintosh Productions, and Historic Royal Palaces. In this role, I was responsible for building, optimizing, and maintaining campaign structures across search and social platforms, managing media budgets exceeding £1m, and ensuring campaigns aligned with client KPIs.

Transitioning into planning roles, I served as a Digital Channel Performance Manager and later as an E-Retailer & CRM Manager at Samsung Electronics, where I led the creation and execution of digital strategies that significantly boosted online conversion rates. I worked closely with regional and global teams to align online strategies with broader business goals, leading SEO and SEM efforts, and overseeing affiliate marketing strategies. My work focused on ensuring a seamless online consumer journey while collaborating with cross-department teams to deliver campaigns that drove brand growth and customer loyalty.

Lastly before my own endeavour, I worked as an Activation Planning Manager at Essence MediacomX, overseeing programmatic and social media campaigns across 29 EMEA countries for major clients such as Mars Inc. Here, I focus on strategic campaign planning, working closely with internal teams and external partners to optimize performance, enhance workflows, and build strong client relationships.

Throughout my career, I’ve been passionate about blending data-driven insights with creative strategies to drive meaningful results. My expertise spans platforms like Google Ads, Meta Ads, LinkedIn Ads, and Spotify Ads, among others. I take pride in my critical thinking, collaborative approach, and dedication to staying ahead in the fast-paced world of digital marketing.

Let’s connect and create strategies that inspire engagement, elevate brands, and drive success.

 

Empowering Brands Through Strategic Digital Innovation

With over 5 years of experience in digital marketing, I have built a diverse skill set in both media planning and activation, leading successful multi-channel campaigns and programmatic strategies. I’ve had the privilege of working with industry-leading clients like Samsung Electronics, Royal Opera House, Tate Modern & Britain and Mars Inc., driving performance optimization and delivering impactful results across various markets in the UK, Europe, and beyond.

My career started on the activation side as a Biddable Media Executive at AKA UK, where I handled campaign execution for high-profile clients such as Royal Opera House, Tate Modern & Britain, Cameron Mackintosh Productions, and Historic Royal Palaces. In this role, I was responsible for building, optimizing, and maintaining campaign structures across search and social platforms, managing media budgets exceeding £1m, and ensuring campaigns aligned with client KPIs.

I worked closely with regional and global teams to align online strategies with broader business goals, leading SEO and SEM efforts, and overseeing affiliate marketing strategies. My work focused on ensuring a seamless online consumer journey while collaborating with cross-department teams to deliver campaigns that drove brand growth and customer loyalty.

Lastly before my own endeavour, I worked as an Activation Planning Manager at Essence MediacomX, overseeing programmatic and social media campaigns across 29 EMEA countries for major clients such as Mars Inc. Here, I focus on strategic campaign planning, working closely with internal teams and external partners to optimize performance, enhance workflows, and build strong client relationships.

Throughout my career, I’ve been passionate about blending data-driven insights with creative strategies to drive meaningful results. My expertise spans platforms like Google Ads, Meta Ads, LinkedIn Ads, and Spotify Ads, among others. I take pride in my critical thinking, collaborative approach, and dedication to staying ahead in the fast-paced world of digital marketing.

Let’s connect and create strategies that inspire engagement, elevate brands, and drive success.